Brainstorm at least 15 ideas — they could fall into one of three categories:
1) Things you’re good at (i.e. public speaking)
2) Knowledge you have (i.e. astrology or fitness)
3) Personal challenges you’ve overcome (i.e. getting rid of your kid’s head lice, clearing up acne, etc.)
Try to get at least five ideas in each category.
3 Steps to Test Your Idea(s)
1) Find one (one!) person interested in your idea. You can do this via FB message, email, phone, or in person. If you’re not sure, ask ANYONE remotely close to the idea, even your parents. We’re not aiming for perfection right now, just a start.
2) “Test” your idea using this script: “I’m thinking of starting some kind of website around [IDEA]. When you talk to your friends about it, what do they say? What’s the biggest pain or problem around [IDEA]?”
3) Write down exactly what that person says. Did they say, “I want a quick fix”? or did they say, “I am so tired of feeling tired all the time.” Chances are, they’re communicating some kind of pain to you, not a desire for a cure-all.